I’ve recently launched an exciting new project that brings together much of what I have been working on over the last few years.
Early last year I found myself with a renewed passion for golf, a game that I had played regularly since childhood, but never really dedicated the time to really enjoy it to the fullest.
In searching for more interesting golf courses to play, and stories around the game, I was pretty disappointed with how the online and print media were representing such an awesome sport. It was all big business, unimaginative, sterile and well, crusty.
As I researched further, it seemed clear there was a real need for a fresh authentic voice amoungst the calls for longer hitting, endless swing tips and pretty average photography.
So I pulled together a great little team of creative friends and we’ve built a brand – its called Caddie Magazine. We think it’s going to change golf for the better.
Point Lonsdale can throw up some spectacular looks
It was my first visit to sleepy Port Arlington, an old fishing town that feels like it might be on the verge of a resurgence.